For research for our pitch. i have decided to concentrate on looking into developer diaries which are released by games companies along side the advertising campaign. These videos increase the awareness of the games and also help get customers excited for the relese and therefore help with sales.
Ive looked at a number of dev diaries , here are some of my favourites.
Each of these feature diaries specifically about the characters them selves. We decided that this would be a good place to add extra information.
Users can watch a diary like these and whilst the character is being spoken about click a link and be taken to further information. or we could add concept art to the video and actually embed pictures so they show alongside the video.
This would give customers a better interaction with the games companies and would therefore help create connectioons. This could as a customer may then be more inclined to look at other titles from the same studio, because of the rapour they may feel to the companies.
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